EarthCare Responsive Website
(Figma)
Embedded Files
EarthCare
EarthCare
The product is an ethical fashion app that helps users discover and support sustainable and ethical fashion brands. It empowers consumers to make more conscious choices in their clothing purchases.
Competitive Audit
Competitive Audit
After user user research process I continued my research on our competitors. with the user pain points, and competitive audit at hand, I found out that our users are from all segments of society the users need a website as user-friendlier as possible.
Information Architecture
Information Architecture
I did information architecture to have an overview of what I want to design.
Digital Wireframes
Digital Wireframes
Digital wireframe was obviously complete and smooth! But you should go ahead if it really touch your goals!
Usability Study
Usability Study
I conducted an unmoderated usability study.
Usability Study Findings
Usability Study Findings
The study showed that the users still have problems with the simplicity and smoothness of the product. So I implemented the changes that can help the product meet the users' needs.
I designed the mockups considering the usability study findings
I designed the mockups considering the usability study findings
The other screens
Tablet
Tablet
Mobile
Mobile
Challenge
Challenge
My biggest challenge was adding the compare button to the brand page in a way that I could keep the consistency and minimalism of the design.
There is no end to learning the Path!
There is no end to learning the Path!
I've come to realize that crafting a simple and minimalistic website is more challenging than working with other styles.
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